Client: Heist

Brief: Heist claimed they made intelligent tights for intelligent women. They wanted to be a brand that enjoyed and embraced controversy. In 2016, they wanted to rebrand and become part of the conversation about feminism and body positivity. Dream brief.

Campaign: #whateveryou

We don’t objectify people. We objectify fruit. 

We showcased how Heist tights adapt to every contour without having to showcase bodies. We made a point about being inclusive, not just of body types and shapes but also gender (who said men can’t wear tights?).