The campaign “Falar sobre ti fica bem” by Wells is built around a simple yet powerful idea:
To encourage women to speak openly about their bodies, their health, and their well-being, without taboos, guilt, or shame.

The campaign challenges the notion that certain topics “don’t look good” on women, such as menstruation, menopause, sexuality, or emotions, and turns it into something empowering: talking about yourself looks good on you.

Together with this campaign, we developed a fertility study available at wells.pt with the objective to promote women’s health literacy, helping women better understand their bodies and the different stages of their lives.

More than ever is imperative to break social taboos, making it natural and positive to talk about subjects once considered private or “off-limits.”