Launched in 2023, Shape the Future is UNICEF’s global campaign to engage high-value audiences — philanthropists, corporations, donors, and the private sector — in driving lasting, transformational change for children worldwide.

The campaign positions UNICEF as the partner of choice for those with resources, influence, and expertise, highlighting what has been achieved and what still needs to be done to create impact at scale.

Shape the Future has strengthened storytelling and donor stewardship through peer-to-peer referrals and testimonials, while boosting UNICEF’s visibility and fundraising across more than 20 global crises through media and content outreach.