Context:
HOPE has never been more needed.
Engulfed by war, pandemic fall out, spiralling debt, food insecurity and climate crisis, it’s hard to find HOPE. Even more so for the world’s 2 billion children who are in more desperate need now than at any time since WWII. ​

Challenge:
We need to catapult the UNICEF brand from being increasingly unfamiliar and irrelevant to one whose mandate connects deeply and universally with people and attracts their support.​

Idea: Dare to Hope
The biggest changes in history are unimaginable until they happen. That’s the power of hope. 
A simple, but stunning OOH that showcases how hope has shaped reality throughout history, to ignite a movement to act. For this generation and the next.